Corporate Profile Module IV:
You are to include three independent articles in this section.
- Discuss the marketing concept and why it is important to a business. What factors in the external environment affect your company? (Consider economic conditions, the natural environment, social and cultural trends, laws and regulations, and technology)
- Who constitutes your companyâ€™s target market?
- Apply the four Ps to your corporation.How is your corporation competing in the current economy?
- How would you improve upon your companyâ€™s marketing strategy using what you have learned?
- Conclude with how you think the company is positioned for the future.