1uptoys: Case Analysis
Estimated length of assignment â€“ 1 to 2 pages.You may use bullet points.Be concise.
- Introduction: What is the â€œmarketing environmentâ€ for toys?(10 points)
- The Problem: The management team brings a lot of technical expertise to this endeavor.However, what MAJOR insights are they lacking from a consumer behavior perspective? (50 points)
- Potential Remedies: Use the ideas from the multiattribute model to â€œimprove the product (e.g., capitalize on the relative advantage, strengthen perceived linkages, etc.). (30 points)
- Conclusion: Would you invest money in this startup? Why or why not? (10 Points)