answer the 2 bullet points described below

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Many people believe that e-commerce failed in the late 1990s (i.e., collapse); however, this is far from the truth (Kleindl & Burrow, 2005).


Kleindl, B., & Burrow, J. (2005). e-Commerce marketing. Mason, OH: South-Western.

What is e-commerce? WiseGEEK. Retrieved from

  • What is involved in designing, implementing, and controlling an e-commerce strategy for a company wanting to sell their products/services using the Internet?
  • What pitfalls should the company be careful to consider and avoid when implementing an e-commerce strategy? Be sure to provide support for your response. 200-300 words and 2 scholarly sources

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