Read the attached case study (PDF document) and respond to the questions below.
- Copy the questions and write your responses below each question.
It will be necessary for you to research CRM strategies and/or implementation in Russia to formulate your responses.
HINT: see the articles listed under References in the attached document.
Assume you are James Williams developing a presentation on CRM in Russia for the Board of Directors of AMIR limited:
- Identify strategies for the CRM project implementation.
- Identify reasons contributing to the failure of the CRM implementation at Mashkin.
- Discuss the current state of CRM practice in emerging markets using the example in Russia.
- What additional challenges might companies in Russia face in implementing CRM projects?