bus 317 intro to advertising

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In your paper

  • Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral).
  • Explain which types of segmentation strategy are used in the advertisements and why.
  • Evaluate how effectively the advertisement utilizes creative strategy

Note: The advertisement you use for this assignment can be from any medium (e.g., social media, TV, print, radio, etc.) of your choice. However, you will be required to use the same medium for your Final Paper in Week 5.

The Evaluating Advertisements Paper

  • Must be three to five double-spaced pages (approximately 900 to 1,500 words) in length (not including title and references pages) and formatted according to APA style as outlined
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must include a separate references page that is formatted

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