case study lululemon athletica inc no more than 3 pages
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https://whoknowschina.com/case-study/lululemon-entering-chinese-market/
read this and answer these 3 questions
- Identify opportunities in the macro environments in Asia for lululemon. You may concentrate on major countries such as China or India.
- What challenges will lululemon face when expanding into Asia? Discuss at least three of the following factors e.g. cultural differences, pricing, brand awareness, positioning, customer acquisition, distribution, etc.
- Given your analysis of the opportunities and challenges recommend a global strategy for lululemon (choose from global standardization, localization, transnational, and international).
no more than three pages, US letter size, double-spaced, 12-point Times New Roman with one-inch margins all around. Do not repeat the questions in your case paper.
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