Option #1: Challenges of Compensation, marketing homework help

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One of the most critical challenges as a sales manager is compensating your salespeople effectively. You need to create a compensation plan that encourages your sales team to land new business and continue to up-sell existing accounts. Where do you begin figuring out the best way to compensate the team? Can you create a balance between base pay and commission? Perhaps a commissions-only model would work for you? How do you set parameters for performance? How do you measure that performance?

Your paper should meet the following requirements:

Refer to the Critical Thinking Rubric in the Module 6 Folder for more information on expectations for this assignment.

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