Select a product or service to target your weekly assignments. Post the product name, the manufacturer’s name, and your reasons for choosing it in the designated thread in the Course Room discussion area by Wednesday. Your instructor will either approve your choice or suggest reasons why another choice would be better.
Prepare a 2-3 page marketing environmental analysis that explains how the appropriate trends in the macro-environmental variables drove the creation and/or impact of your chosen product/service. Review the GUIDE TO THE ENVIRONMENTAL ANALYSIS, which can be found in the â€œSupplement Guide to Papersâ€ document uploaded to your Global Academic Portal in the General Course Forums section.