Week 7 Discussion
Pricing Products – Watch the video Linking Marketing and Pricing Strategy and answer the following questions:
- After watching the pricing video, refer back to your Million Dollar Idea from Week 6. Choose the most beneficial pricing strategies and suggest two ways in which this selection could potentially affect consumer adoption of the new product.
- Provide a rationale for your answer and post the link in your discussion, using APA formatting, for everyone to read.
- Imagine that you are a manager at a brick-and-mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Discuss at least two ideas and how these will increase profitability.