Strategic Management of the company â€˜Xâ€™
Structure of the project
This project aims to study the strategic management of your selected company â€˜Xâ€™. It includes three main parts:
– Part 1: Assignment 1= Environmental scanning & strategy formulation.
– Part 2:Assignment 2= Strategy implementation.
– Part 3:Assignment 3= Evaluation and control.
Description of the company â€˜Xâ€™
– It is a company from your choice;
– From real national or international market;
– It is publicly traded company;
– Produces and commercializes more than one product;
– Sufficient information about the strategies of the company, its functions, structures and product lines are available;
– This company should have at least one partnership with other company (es) (alliances, joint venture, arrangementâ€¦).
If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor.
Assignment 1: Part 1 of project
Environmental scanning & strategy formulation