Read the McBath Women’s Apparel case Fully answer questions

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1. Lynn believes a good presentation will be critical for her to sell Bruce the new display. How should she structure her presentation? What are the key selling points to discuss?

2. Assume you are Maurice Leverett (VP of Marketing for McBath). Give an example of each of the four major types of discounts discussed in this chapter that your salespeople could use to help put the new display into retail stores. What type of discount will be most effective and what will be the least effective? Explain your reasoning.

3. How can Lynn use quantity (cumulative and noncululative), cash, trade and consumer discounts to her advantage?

Please note, I am not looking for 1 full page of text to answer each question, however, show some thought and develop at least a full paragraph. Answers to the questions with 1-3 sentences and without complete thought will lose points.

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