***Instructions: Please answer the following questions with a minimum of 200-word count for each question, total of 800-word count or more. A cover page/title page is not needed. Use scholarly articles to support your answer, include in-text citations and a reference page, APA format. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Also, 3 outside scholarly articles for in-text citation and references are required. Do not use Wikipedia, ask.com, online dictionaries, or etc. No PLAGIARISM and let me know if you have any questions or concerns!
Read the Chapter 7 Case: Real Choices at Subaru
1. Summarize the case and identify the dilemma facing Subaru.
2. Identify and discuss the market segmentation approaches you believe are most relevant for Subaru.
Why are these important to the marketing strategy for Subaru’s product offerings?
3. Identify and discuss the top three target markets for Subaru. Select the BEST target marketing strategy Subaru should implement and discuss.
4. As Marketing Manager for Subaru, respond to the following – “In what ways could Customer Relationship Management (CRM) help Subaru conduct successful target marketing and positioning of their products?”