Research Methodology 100 words

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Consider the following scenario:

Mike is a sociology student at a local university in the Chicago area. He has decided to conduct and random poll to determine the political make-up of the community in general, including the city of Chicago.

Mike conducts his survey at the Woodfield Mall in the suburb of Schaumburg, IL. He interviews people at the local Barnes and Noble and asks questions about their political affiliation and beliefs. The interviews are conducted in one day on a cold January night when the temperature is -5 degrees below zero. On this particular occasion Barnes and Noble is hosting a special sale for Gay and Lesbian literature. Guest speakers are also present.

Mike interviews about 25 people and declares the following: The Chicago area is mostly a mix of White Republicans and Gay and Lesbian Democrats, with neither cohort being more predominant than the other.

Discuss the following: What biases are present in Mike’s results? Identify as many biases as possible. Explain what factors create bias in this study. Be specific. Give examples.

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