Answer each of the following questions as completely as possible. Answer all parts of multi-part questions. Each response should be no more than four typed, double-spaced pages.
1.Youâ€™ve been hired by a new publication â€“ Small Business Monthly-to expand its customer base. The magazine is a â€œfirst-of-its-kind provides: marketing tips, hard-headed business pointers, opportunities, and inspirational messages.â€ The publication offers â€œcurrent information today to be where you want tomorrow.â€
Using material from Chapter 7, decide what product-selling strategies you will use and explain the reasons for your choices.
2. If all the products sold in your store are name-brand products that are also available elsewhere at comparable prices, what can you do to convince people to buy them from you? List and discuss three strategies that would encourage people to patronize your store.