Strategic Planning and Market Demand, assignment help

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Part one

Assume a health care organization of your choosing is planning to introduce a new product or service offering and discuss the following. (A 2-page response is required)

  1. Construct a research plan that shows the five (5) steps for gathering the required information that might be used to determine viability of the offering.
  2. Describe the offering being marketed; then list the six (6) steps involved in the marketing research process in sequential order.

Part two

Part of the process involved in strategic planning is making decisions about how best to grow
the organization.Several options exist based on specific objectives for growth.List and define three growth strategies.Provide one example of each related to the health care industry. (A 2-page response is required)

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