watch the above video and then write a 1 to 2 page paper on what the speakers addressed and how it relates to the four p s of the marketing mix and marketing strategy your paper should be in apalinks to an external site format you may need to push the p

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Criteria Ratings Pts

This criterion is linked to a Learning OutcomeContent

10.0 to >5.08 pts

Exceeds Expectations

Exceeds expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.

5.08 to >2.62 pts

Meets Expectations

Meets expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.

2.62 to >1.38 pts

Needs Improvement

Does not meet expected level of explanation and discussion on the assignment. No more than one areas of analysis need improvement and/or additional development.

1.38 to >0.0 pts

Not Evident

Does not meet expected level of explanation and discussion on the assignment. Significant areas of analysis need improvement and/or additional development.

0.0 pts

Not Submitted

10.0 pts

This criterion is linked to a Learning OutcomeSubject Knowledge

65.0 to >39.0 pts

Exceeds Expectations

Student demonstrates proficient command of the subject matter in the assignment. Assignment shows an impressive level of depth of student’s ability to relate course content in examples given.

39.0 to >20.0 pts

Meets Expectations

Student exhibits above average usage of subject matter in assignment. Student provides above average ability in relating course content in examples given. Details and facts presented provide an adequate presentation of student’s current level of subject matter knowledge.

20.0 to >10.0 pts

Needs Improvement

The assignment reveals that the student has a general, fundamental understanding of the course material. Whereas, there are areas of some concerning in the linkages provided between facts and supporting statements. Student generally explains concepts, but only meets the minimum requirements in this area.

10.0 to >0.0 pts

Not Evident

Student tries to explain some concepts, but overlooks critical details. Assignment appears vague or incomplete in various segments. Student presents concepts in isolation, and does not perceive to have a logical sequencing of ideas.

0.0 pts

No Submission

65.0 pts

This criterion is linked to a Learning OutcomeThesis and Support

10.0 to >5.0 pts

Exceeds Expectations

The writing has a clearly articulated original thesis and subordinate ideas supported by reliable and relevant evidence based on original research.

5.0 to >3.0 pts

Meets Expectations

The writing has a clearly articulated thesis supported by appropriate evidence and sound logic. Minor gaps in logic and argument may appear

3.0 to >2.0 pts

Needs Improvement

The writing has a clear thesis and related subordinate ideas supported by clear thinking and appropriate evidence. Logical arguments may be one-sided or incomplete.

2.0 to >0.0 pts

Not Evident

The writing may need a more clearly articulated thesis and/or appropriate related subordinate ideas. Fuzzy logic may be evident and adequate supporting evidence is lacking.

0.0 pts

No Submission

10.0 pts

This criterion is linked to a Learning OutcomeGrammar and Spelling

5.0 to >2.5 pts

Exceeds Expectations

Paper contains less than 2 total grammatical and/or spelling errors.

2.5 to >1.5 pts

Meets Expectations

Paper contains 2-4 total grammatical and/or spelling errors.

1.5 to >1.0 pts

Needs Improvement

Paper contains 5-7 total grammatical and/or spelling errors.

1.0 to >0.0 pts

Not Evident

Paper contains 8-10 total grammatical and/or spelling errors.

0.0 pts

No Submission

5.0 pts

This criterion is linked to a Learning OutcomeAPA Formatting

5.0 to >3.0 pts

Exceeds Expectations

Paper contains less than 2 APA errors.

3.0 to >2.0 pts

Meets Expectations

Paper contains 2-4 APA errors.

2.0 to >1.0 pts

Needs Improvement

Paper contains 5-7 APA errors

1.0 to >0.0 pts

Not Evident

Paper contains more than 10 APA errors.

0.0 pts

No Submissions

5.0 pts

This criterion is linked to a Learning OutcomeMechanics

5.0 pts

Exceeds Expectations

Paper meets the length requirement for the assignment.

3.0 pts

Meets Expectations

Paper greater than 90% or substantially exceeds the length requirement for the assignment.

2.0 pts

Needs Improvement

Paper is less than 80% but greater than 70% of the length requirement for the assignment.

1.0 pts

Not Evident

Paper is less than 60% of the length requirement for the assignment.

0.0 pts

No Submission

5.0 pts

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