week 9 discussion 41

Get perfect grades by consistently using our writing services. Place your order and get a quality paper today. Take advantage of our current 20% discount by using the coupon code GET20

Order a Similar Paper Order a Different Paper

Research a NIKE campaign (other than your project) that is a very bad example of a campaign according to the framework of the Central Communications Platform. Note that a bad example will give you much more to critique and discuss with your classmates. (Hint: local brands such as furniture stores and car dealerships might work if you are having trouble finding one). Then, post a response to the following questions.

  1. Is it influential? Critique your brand example for its inability to impact or influence the target audience. Provide a link so that classmates may view your example.
  2. Is it Simple? Critique the message for its ability to be easily understood – if it’s too complicated or mundane the audience won’t remember it.
  3. Is it Ownable? Critique the campaign message for its connection to the brand – it should contain a consumer insight.
  4. Is it Emotive? Critique the campaign message for its emotive value to the consumer – it should be useful, entertaining and/or relevant at some level.
  5. What changes would you recommend to make the campaign better? Use the CCP framework to guide you answer.

Do you need help with this or a different assignment? We offer CONFIDENTIAL, ORIGINAL (Turnitin/LopesWrite/SafeAssign checks), and PRIVATE services using latest (within 5 years) peer-reviewed articles. Kindly click on ORDER NOW to receive an excellent paper from our writers.

Get a 15% discount on your order using the following coupon code SAVE15

Order a Similar Paper Order a Different Paper