What constitutes best practice for a social media-led campaign? (3000 words essay)

3,000
word essay (plus or minus 10%).
Students can address the topic to
PR as a whole or to a specific area
of PR practice of interest. Either
approach should address the
following question:

Social media and digital
communications are continuing to
change the scope and practice of
PR.
What constitutes best practice for a
social media-led campaign?

Use examples to illustrate your
answer.

Reading list

Texts:
CIPR (2013) Social Media Best
Practice Guidelines. London: CIPR.
Kemp, S. (2015) Building a
Connected Strategy. We Are Social
blog. [Online] Available at:
http://wearesocial.com/uk/blog/201
5/09/building-connected-strategy

Kawasaki, G & Fitzpatrick, P. (2014)

The Art of Social Media: Power Tips
for Power Users

Meerman Scott, D. (2017) The New
Rules of Marketing and PR: How to
Use Social Media, Online Video,
Mobile Applications, Blogs, News
Releases, and Viral Marketing to
Reach Buyers Directly

Kingsnorth, S. (2016) Digital
Marketing Strategy: An Integrated
Approach to Online Marketing