written assignment 159

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Defensive marketing strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. Write a two-page APA-formatted paper, using a minimum of three peer-reviewed references giving an example of defensive marketing strategy which one company of your choice had used in the past three years.

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